The Universal Adaptive Crisis Communication (UACC) Framework is a comprehensive strategy designed to help organisations effectively manage communication during complex and unpredictable crises. It integrates key components such as stakeholder engagement, cultural sensitivity, emotional intelligence, and proactive and reactive communication strategies. The UACC Framework emphasises preparedness through specialised training, rapid response capabilities with pre-prepared templates, and cultural competence to ensure inclusive, empathetic, and effective messaging. By adapting to the complexities of modern crises, the UACC aims to enhance resilience, build trust, and provide a structured yet flexible approach to crisis communication.