Eric Eicher and Josh Peters created this in 2026 to be used on the web and in collateral including presentations. INVST Rx is a specialized financial planning platform designed exclusively for physicians, residents, and medical professionals. Recognizing the unique financial complexity, time scarcity, and mission-driven nature of healthcare professionals, INVST Rx delivers comprehensive wealth management that honors the sacrifices made in service of healing others. Medical professionals face a paradox: high earning potential coupled with crushing debt, demanding schedules, and systemic burnout. INVST Rx exists to restore balance by transforming financial stress into financial freedom so physicians can reclaim their time, their purpose, and their “Why.”