Eric Eicher was the creator in 2026. It was first used on the web and in collateral materials. INVST Sports is a sports-focused advisory sub-brand of INVST, created to deliver financial literacy, guidance, and support tailored specifically to athletes and those around them. Rooted in INVST's brand tenants of Educate, Guide, and Counsel, INVST Sports exists to be an advocate for the athlete as a person first, not just as a player on the field or court.