Remember: it's not the thought that counts, but it's the thoughtful thought that counts.

"Remember: it's not the thought that counts, but it's the thoughtful thought that counts." - Proprietary quote attributed to John Ruhlin. Published in the GIFT·OLOGY book, 2016. Owned by Ruhlin Promotion Group dba GIFT·OLOGY. Actively used in marketing.

May 6, 2026, 3:27:18 PM

Remember: it's not the thought that counts, but it's the thoughtful thought that counts.