CAN / WILLING / WANT - Proprietary term and definition owned by Ruhlin Promotion Group dba GIFT·OLOGY. Published in the Beyond GIFT·OLOGY glossary in 2025. Used in the GIFT·OLOGY Relationship Operating System. CAN / WILLING / WANT (adjectives): A three-part framework for assessing referral partner potential. CAN assesses ability and network size. WILLING gauges openness to refer based on your relationship. WANT measures their track record or desire to refer.