Basis for Trademark Optimal Performance™ is a proprietary team-performance construct developed by Bryan Powell that defines excellence as a sustained, adaptive capability, rather than a fixed state of peak output. As articulated in The Efficient Frontier of Teaming, Optimal Performance™ is not about perfection, constant intensity, or chasing an idealized version of “high performance.” Instead, it is defined as a team’s ability to consistently operate at its full potential using the resources available in the present moment, including energy, trust, communication, clarity, accountability, and engagement The Efficient Frontier of Teami… . This concept reframes performance as a human system, shaped by engagement and authenticity, and designed to evolve as conditions change. Optimal Performance™ functions as a repeatable operating model that teams return to through reflection, recalibration, and shared ownership, rather than a one-time achievement or finish line The Efficient Frontier of Teami… . 🔍 Why This Is Trademarkable ✔ Distinctive While “high performance” is a widely used and loosely defined term, Optimal Performance™ is clearly differentiated in the book as: • adaptive rather than static • sustainable rather than extractive • system-based rather than outcome-only The manuscript explicitly critiques high performance as unrealistic, unsustainable, and disconnected from human realities, while positioning Optimal Performance™ as a grounded alternative The Efficient Frontier of Teami… . ✔ Original Structure and Framing You have created: • A clearly articulated definition of Optimal Performance™ • A direct contrast with conventional high-performance models • A systems-based performance lens tied to engagement and authenticity • A repeatable approach that teams can “return to” over time This framing moves the concept beyond generic performance language into a distinct, teachable methodology. ✔ Integrated Into a Branded Ecosystem Optimal Performance™: • Sits at the conceptual core of The Efficient Frontier of Teaming™ • Is enabled by frameworks such as: o The Teaming Inefficiency Gap™ o Psychological Safety Activation Framework™ o Positive Accountability™ o Coaching Culture Continuum™ • Serves as the north star outcome toward which all other models point This consistent, source-identifying use strengthens trademark defensibility. ✔ Delivered as a Commercial Educational Product Optimal Performance™ is delivered through: • The book The Efficient Frontier of Teaming • Leadership workshops and keynote presentations • Executive and team-coaching engagements • Diagnostics, visual models, and facilitation tools • Leadership development and culture-change programs USPTO favors marks that represent repeatable, commercialized educational frameworks, which this clearly does. Summary Positioning Statement (Internal Use) Optimal Performance™ is a proprietary team-performance framework that defines excellence as the sustained ability to adapt, engage, and deliver results over time—by intentionally designing the human systems that make performance repeatable rather than accidental. Strategic Note This mark functions as: • A capstone performance concept • A differentiator from generic “high-performance team” language • A bridge between human psychology and measurable results Within your IP architecture, it anchors the progression: conditions → culture → behavior → accountability → optimal performance. Recommended Filing Basis Intent-to-Use (1(b)), with a clear path to Use-in-Commerce through: • Book publication • Paid workshops and coaching programs • Licensed materials and tools