The Purpose Activation Cycle™ Goods / Services Description (USPTO-Ready Language) Educational services, namely providing leadership-development workshops, executive and team-coaching programs, organizational training, and facilitated learning experiences focused on activating and sustaining team purpose through a proprietary four-stage behavioral cycle; downloadable and printed educational materials, including books, workbooks, assessments, facilitation guides, and leadership tools featuring structured practices for communicating, embedding, modeling, and reinforcing organizational purpose to improve engagement, alignment, and team performance. Basis for Trademark The Purpose Activation Cycle™ is a proprietary leadership and team-performance framework developed by Bryan Powell that operationalizes purpose as an active, repeatable system, rather than a static statement or aspirational message. Unlike traditional purpose or values initiatives that rely on one-time announcements or retreats, this framework defines a **four-stage activation cycle—Communicate, Embed, Model, and Reinforce—**that leaders and teams use continuously to translate purpose into daily decisions, behaviors, and systems. The cycle ensures that purpose is experienced as a lived practice embedded in how teams plan, prioritize, recognize success, and hold one another accountable. The Purpose Activation Cycle™ is used consistently across books, coaching engagements, workshops, and leadership programs as a source-identifying methodology for sustaining purpose-driven performance. 🔍 Why This Is Trademarkable ✔ Distinctive While “purpose” is a commonly used leadership term, The Purpose Activation Cycle™ functions as a named, cyclical framework that defines how purpose is activated and sustained over time. The mark identifies a specific operating model, not a general philosophy about purpose. ✔ Original Structure and Framing You have created: A clearly named four-stage activation cycle Defined leader and team behaviors for each stage A repeatable rhythm that prevents purpose drift Practical activation mechanisms tied to communication, systems, leadership behavior, and feedback A coaching-oriented model that links purpose directly to execution and results This structure converts an abstract concept into a measurable, coachable leadership system. ✔ Integrated Into a Broader Branded Ecosystem The Purpose Activation Cycle™: Reinforces engagement, authenticity, and alignment Supports the transition toward Aligned and Empowered Teams Integrates naturally with The Efficient Frontier of Teaming™ Complements Positive Accountability™, The Three Commitments™, and Team Contract™ Provides a practical mechanism for sustaining purpose across team maturity stages This integration demonstrates consistent, source-identifying use within a cohesive IP architecture. ✔ Delivered as a Commercial Educational Product The framework is delivered through: Book chapters and written leadership content Facilitated team workshops and off-sites Executive and team coaching engagements Leadership training programs and toolkits Embedded practices within planning, recognition, and review processes USPTO favors marks tied to repeatable, commercialized educational systems, which this framework clearly represents. Summary Positioning Statement (Internal Use) The Purpose Activation Cycle™ is a proprietary leadership framework that helps teams translate purpose from words into action by embedding it into communication, systems, leadership behavior, and reinforcement—ensuring purpose remains a living driver of engagement and performance.