D. The Bullseye Method™ Trademark Application Justification (Broader, Defensible, USPTO-Appropriate) Below is the expanded, broad-form justification written in the style attorneys use for trademark distinctiveness arguments. Why The Bullseye Method™ Is Unique (Distinctiveness Justification) The Bullseye Method™ is a proprietary performance-planning and coaching system that differentiates itself from generic goal-setting frameworks through its multi-layered, iterative structure, integrating neuroscience-informed reflection practices, agile sprints, and a mastery-focused orientation for teams and leaders. Unlike traditional development plans that emphasize linear progress or static goals, The Bullseye Method™ introduces a target-based progression composed of concentric developmental rings—Goal #1, Goal #2, Goal #3 leading systematically toward a central “Mastery Goal.” This visual and procedural design is original to Bryan Powell and not found in conventional coaching or performance-management literature. The model further integrates a dual-arrow diagnostic tool that helps leaders bridge “big ideas” with “facts on the ground,” a unique mechanism that operationalizes strategic clarity and day-to-day behavioral shifts. Combined with a proprietary 7-step process for mastery-goal formation and weekly reflection cycles, the method constitutes a distinct and proprietary system with identifiable stages, terminology, diagrams, and tools used in Bryan Powell’s book The Efficient Frontier of Teaming, associated workbooks, coaching programs, and training experiences. As used in commerce, The Bullseye Method™ functions as a brand identifier for a structured coaching process, a set of visual intellectual property assets, and a repeatable leadership-development system. The phrase does not merely describe goal-setting—it refers specifically to Bryan Powell’s uniquely developed methodology, enabling strong trademark protection.