Bot Brand Calibration is the process developed by Nick Kringas that creates and calibrates custom AI bots, GPTs and agents to a business's voice and brand. The purpose of the calibrated bots, GPTs and agents is to perform a number of business functions including but not limited to content creation and repurposing, branding and design, sales guidance, coaching and strategy. The client first completes a questionnaire or series of questionnaires. That information then gets fed into multiple AI tools to produce custom bot brand calibrated bots, GPTs and agents each designed to perform a specific function to achieve an outcome for the business.