This is an idea created by Mark C Winters, while developing his book "Visionary" in July of 2025. The concept is explained by this passage from that book: "Bounce or Thud? There’s another pattern I’ve noticed in entrepreneurs, especially when the pressure hits or the bottom drops out. I call it “bounce.” Something big happens: A crisis. A collapse. A global shock, like COVID. The business landscape changes overnight, and suddenly everything feels uncertain. Some entrepreneurs hit the ground hard and thud. They’re frozen, overwhelmed, done. But others hit the same ground and bounce. They adapt, regroup, and move again, sometimes stronger than before. Why? It’s not luck. It’s not superhuman resilience. It’s preparation and mindset. It’s having the right support, the right disciplines, and the right people before the hit comes. This is why Pitfall Awareness matters. You won’t always see the disaster coming, but you can strengthen your foundation in advance. Lean on your tools from the other Pillars: Clarity, Structure, Trust, Support, Spirit. These aren’t just tools to optimize your business. They’re shock absorbers. They increase your bounce factor. Imagine you’ve dropped a rubber ball and a glass ornament from the same height. The fall is the same. The impact is the same. But the outcome is wildly different. One shatters. One bounces. The difference isn’t what happens to them; it’s what they’re made of. As a Visionary, you don’t control the drop. But you do control what you’re made of. You build for bounce by reinforcing your foundation: clear personal vision, trusted support, and the right mindset. These are the materials that keep you intact—and help you rebound—whenever the next hit comes. In early 2020, two Visionaries owned restaurants, in thriving locations, and both had built strong followings over years of hard work. Then COVID-19 hit. One of them—Mike—was paralyzed by fear. He spent weeks waiting for things to “go back to normal.” He kept his team on hold, delayed decisions, and hoped the shutdown would blow over. It didn’t. By summer, he was out of cash, out of options, and out of the game. Jess, however, reacted differently. Within forty-eight hours, she’d pivoted to curbside pickup. A week later, she launched meal kits and virtual cooking classes. She called her suppliers, renegotiated terms, and reworked her staff roles. The business didn’t just survive, it evolved. And by the time indoor dining returned, she had a stronger model and a broader customer base than before. What was the difference? Jess bounced. Not because she saw the crash coming, but because she’d built the habits, relationships, and mindset that made her ready to adapt. She’d invested in her team. Built systems. Kept herself in a healthy mental space. And trusted her Integrator to help execute fast. She didn’t thud—she rebounded. You don’t control the fall. But you do control how ready you are when it comes. Build for bounce."