The Rich by Choice Formula is the guiding framework (Desired emotion → What will bring that emotion → SMART goal) that helps you design a life filled with peace, joy, purpose, and financial fulfillment. It’s not about chasing more—it’s about choosing better. This formula connects your money to your why, aligns your financial decisions with your deepest values, and empowers you to live richly—on your terms. Whether it’s freedom, flexibility, generosity, or unforgettable memories, this framework turns wealth into what it was always meant to be: a tool to protect and enhance what matters most.