The Client Demand Gap is the disconnect between how services are traditionally marketed and delivered in an industry - and how modern clients actually want to find, evaluate, and engage with those services. It’s the gap between how things are done… and how people expect them to be done... in an industry. "When the Client Demand Gap is wide enough, disruption is imminent" - a quote by Nick Kringas - regardless of a business’s quality, experience, or reputation. Clients won’t wait. They’ll simply shift to whoever removes the most friction and aligns with their behavior. In every disrupted industry - taxis, hotels, retail - the gap wasn’t closed in time. Law is now facing the same moment.